Author
Jason M. Equipado, Ph.D.*
Philippine Christian University
Taft Avenue, Manila, Philippines
Abstract
The research aims to transform the untapped potential of AGSUR, a landlocked region, into a thriving tourist destination. This research focuses on analyzing the region’s existing tourism assets, identifying development opportunities, and creating a comprehensive framework to enhance its appeal to tourists. By employing a mixed-methods approach, including surveys, and data analysis, the study evaluates the current state of tourism infrastructure, visitor preferences, and potential market segments. The findings will guide the strategic planning and implementation of tourism initiatives, fostering sustainable development, economic growth, and cultural preservation. Key elements include stakeholder collaboration, sustainable practices, and innovative marketing strategies. This research contributes to the broader understanding of tourism development in landlocked areas, providing valuable insights for policymakers, local communities, and industry stakeholders.
Keywords: AGSUR, landlocked, tourism development, tourist analysis, sustainable practices, stakeholder engagement, marketing strategies.
*Corresponding author / Email: jasonequipado88@gmail.com
DOI: http://doi.org/10.69651/AJHMS01038
Recommended citation:
Equipado, J. M. (2026). Unlocking the landlocked program of AgSur: A framework for tourist analysis and development. ASEAN Journal of Humanities and Multidisciplinary Studies, 1(3), 135-161. http://doi.org/10.69651/AJHMS01038
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